Tomer Molovinsky shows coffee shops how to use fall drinks to build loyalty. Push notifications and in-app banners promote the seasonal menu, while a streaks feature rewards customers who visit three days in a row and spend $8 with 20 bonus points.
2025-10-29
Tomer Molovinsky
Three days in a row
$8
20 extra points
So the second part of the playbook is to turn fall drinks into a loyalty magnet. So these days, most coffee shops, they have, you know, fall drinks. So how are you going to differentiate yourself? Well, one way to do this is if you have per diem, you can kind of gamify the whole experience. So we mentioned sending out push notifications, putting up banners, but then if you also on top of that, include, let's say, our streaks feature. So this is like a little gamification thing. You know, come three days in a row, get our, you know, it's part of the matcha madness or whatever it is. And then once people start that streak, they really want to complete it. That's just human psychology. And, and again, this is something that you can just turn on for a given time. Hey, our new matcha drink is here for the fall. Come we have three day streaks. Come three days in a row. Spend whatever the amount of the Matcha drink is $8 and you get to win. After your third time, you get to win, you know, 20 extra points. This really helps to make it fun, engaging, and then you create this memorable experience and you really do turn it into a loyalty magnet.
