How Square Cafés Use Push Notifications to Drive More Orders

Third way to drive repeat orders without discounting are push notifications. So we offer marketing push notifications through per diem. And this is really only something that you can offer if you have a mobile app. These are unlike sms. They're native notifications that come either on your iPhone or your Android phone. They have your logo associated with it, and when I tap on them, I go directly into the app. We see our customers, whether they're coffee shops, bakeries, restaurants, sending out push notifications with updates on, you know, new fall lineup. So we got our pumpkin spice latte RA rolling out this fall, or let's say you got some freshly baked croissants that you're just bringing out of the oven right now. It's a great time to send a push, remind people that you're there. The great thing is push notifications have a 90% open rate. This is compared to 23% for email. And the reason is it's right there on your phone. Again, people recognize the brand. It's not coming from some random phone number like an sms. And it's really just like on point, personalized, and it just converts.