Tomer MolovinskyCo-founder, Per Diem · CEO & Co-founder @ Per Diem (YC W21) | ex-Resy, OpenTable

How The Cupcake & Espresso Bar Turned a Local Bakery into a Growing Brand

5 Nov 2025 · 0 min

Watch on YouTube

0:19

Fadi Balut, owner of The Cupcake & Espresso Bar, says a polished app and high-quality photos accelerated the bakery's growth. He estimates having that digital presence from day one would have made them 10 times as successful.

Having the app as long as you do it correctly and you load in all the beautiful photos that excelled our success. Hi, my name is Fadi Balut, one of the owners of the cupcake and Espresso bar. When we met, you know, per diem, it. It was more of a package than polished app. Had we had that from day one, like right when we first initially opened, we would have been 10 times as successful as we are now.