This YouTube talk (Tomer Molovinsky) gives marketing guidance for retailers: sell "convenience" as an explicit product to increase repeat visits and loyalty. The speaker highlights app features (order-ahead, skip-the-line), curbside pickup and delivery as examples, recommends promoting these offerings on socials and websites, and frames timing opportunities around busy seasons like fall/back-to-school.
Fourth part of the playbook is to sell convenience as the product. So fall is one of your most profitable times, but it's also a really busy time for your customers. The kids are back in school, you know, they got to go to soccer practice, all these things that weren't happening over the summer. And so you can really market the app in this way because it is going to save people time. They can order ahead, they can skip the line. A lot of our apps have curbside pickup or they offer delivery. So these are additional conveniences. So you really want to think the same way that Amex is promoting all these lounges and whatever. That's essentially what you're giving people. You're giving people convenience and something that's something that they really will cherish. So you want to put this on your socials, put this on your website, and ultimately this is going to help to build repeat visits and a lot of loyalty to your store.
