Tomer Molovinsky shows beverage and restaurant operators how to use seasonal drops like pumpkin-spice drinks to drive repeat orders. Push notifications, in-app banners, and email create urgency without discounts. Store credit and subscriptions lock customers in, and seasonal campaigns can run all year.
The fifth thing that drive repeat visits without discounting are limited time seasonal drops. And an app is perfect for this. So Starbucks and McDonald's have popularized this Starbucks with their pumpkin spice latte. You can do the same. And then you can leverage the app to send out push notifications, to put up banners that have great visuals in them showcasing your drinks, and to even offer different types of promotions if you want to do it that way. But again, you don't have to offer these types of promotions. There's plenty of ways just to highlight them. Send out a push notification to your guests, get them excited, get them to tap that push notification, go into your app, order that item and then come in. And then you can lock them in in one of the ways that we mentioned before. Either they're getting, you know, buying store credit or maybe they're subscribing to something that you have. But you don't have to just do this. Around the fall, it has been popularized here, but really these can be leveraged all year round. And then using your app and email and social media as communication methods to really get the word out there and get people to think about you when the weather is changing. So.
