Darum ist es wichtig, dass du deine Zielgruppe kennst!
18 Jul 2024 · 1 min
0:50
In this segment, the speaker emphasizes that experts must not only share their knowledge but also reveal their personality to attract the right audience. She advocates creating a compelling free (0‑€) product that combines valuable expertise with personal presence, arguing that modern consumers want to get to know the person behind the brand. This approach, which she calls "Vertrauensmarketing" (trust marketing), should be integrated into an email funnel that focuses on building trust rather than making flashy promises about results. The core question for the marketer is why a client should choose them specifically, and the speaker urges creators to answer that themselves.
