Ana Paula Assis (SVP and Chair, IBM EMEA and Growth Markets Spain)

14 Aug 2025 · 13 min
13:02

In a keynote at a women‑focused conference, IBM SVP and Chair Ana Paula Assis frames the current technological era as a transformative wave comparable to the Industrial Revolution. She begins by linking demographic shifts to technology, then outlines AI’s unprecedented adoption speed, noting that while the iPhone took a decade to reach 2 million apps, AI is projected to generate a billion new applications by 2028. She distinguishes three eras of AI: classic machine‑learning prediction, the recent surge of generative AI that democratized creation, and the emerging “agentic AI” characterized by autonomy, self‑learning, and goal‑orientation. A concrete illustration shows an agent planning, purchasing, and delivering a Thai‑style dinner, contrasting it with a simple chatbot assistant. She then pivots to quantum computing, explaining qubits, superposition, and exponential processing potential, while highlighting the technical challenge of noise and IBM’s transparent roadmap (data‑center infrastructure, Qiskit language, ecosystem building, demonstration of quantum advantage, and the target of fault‑tolerant commercial machines by decade’s end). She stresses the security implications (cryptography breakage) and IBM’s partnership with EY for transition planning. Concluding, she draws a parallel to the Industrial Revolution, urging leaders to upskill workforces, build inclusive infrastructure, and shift focus from cost‑efficiency to broader value creation enabled by AI and quantum technologies.

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