Unlocking AI's True Potential

26 Oct 2025 · 9 min
9:17

Ana Paula Assis from IBM describes how 84% of EMEA leaders report positive AI impact, with Saudi Arabia leading the way. IBM is investing $200 million in a Riyadh lab and upskilling 100,000 Saudis. Real gains come from systemic transformation: IBM's Ask HR chatbot handled 11 million interactions and raised customer satisfaction from 19 to 74.

Chapters

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