Virtuous Agriculture with Andrea Illy and Rattan Lal

17 Nov 2020 · 63 min
1:03:21

In a World Coffee Research‑hosted panel, chairman Andrea Illy and soil scientist Rattan Lal discuss the concept of "virtuous" or regenerative agriculture as a pathway to carbon‑negative coffee production, climate mitigation, and improved human health. Illy frames the challenge in the context of the Paris Agreement, the 4‑per‑mille soil carbon target, and the need to link soil carbon enrichment to consumer‑driven premium pricing. He outlines the shortcomings of the Green Revolution, the importance of soil organic matter for resilience, and proposes a data‑driven prototype that merges agronomic and nutritional epidemiology to demonstrate health benefits of carbon‑rich soils. Lal expands the narrative, describing soils as living, endangered ecosystems with a "peak soil" threshold, and emphasizes the ecosystem services of healthy soils. He details regenerative practices (no‑till, cover crops, biochar, integrated nutrient management, agroforestry, microbial monitoring), quantifies potential carbon sequestration rates, and discusses the economics of carbon credits, measurement challenges, and the broader societal implications—including stewardship, soil rights, and the link between soil health and global peace. Both speakers call for coordinated research, industry‑academia collaboration, and policy mechanisms to scale carbon farming in coffee and other crops.

Questions this video answers

Rattan Lal explains that the main hurdle is quantification and verification. Current methods involve soil sampling for carbon concentration and bulk density, with emerging remote‑sensing proxies (soil colour, heat capacity, neutron scattering, LIBS). Existing long‑term datasets can estimate sequestration rates for specific soil types, but market prices are low without a carbon cap. He suggests that societal valuation of ecosystem services should guide fair compensation, making carbon farming immediately applicable if measurement and payment mechanisms are aligned.

Chapters

TranscriptAuto-generated · 63 min

  1. Welcome everyone. I'm Doug Welsh. I'm the current chair of World Coffee Research, uh, and it is my pleasure to introduce our speakers today. The first is Andrea Illy, who will need no introduction to many of you. He is currently the chairman of Illy Caffè and served as the company's chief executive officer for 22 years until 2016. Mr. Illy is widely recognized for contributions in making Illy Caffè famous for its innovation in espresso technology, for his passionate support of culture and art, for his steadfast leadership in the coffee industry of corporate responsibility. In particular, Mr. Illy has used his position to draw international attention to the climate crisis and to advocate for urgent responses from the business community. Among his many recognitions, Mr. Illy was named Cavaliere del Lavoro by the President of the Italian Republic. Always one to be pushing forward, Mr. Illy has begun to engage the coffee industry to think more deeply about the concept of regenerative or virtuous agriculture and has brought this topic forward to us today. We are so pleased to have you here today, Mr. Illy, Welcome.

  2. So good morning to all of you, and thank you for— uh, can you hear me? Yes. Okay, very good. Good morning, and, and thank you for, uh, your, uh, very nice presentation, Doug. It's really a pleasure and an honor to present my, um, studies about virtuous agriculture, which I did during a sabbatical I think the introduction to this study is more important than the, let's say, the notions I will introduce, which are in some cases pretty much well known. But my starting point was after the Paris climate meeting in 2015, When the COP set the ambitious goal of limiting temperature increase to 1.5 degrees by the end of the century and setting the goal to be carbon-free in 2050, I said, as Voltaire says, if you want to improve the world, then start cultivating your garden. So how can Illy be carbon-free before 2015— 2050? So this really is a kind of a nightmare for any industry, for any activity and community, because we are living in a society which is fundamentally carbon positive. There are only very, very, very, very few human activity— not non-human activities, sorry, natural activities which are carbon negative, which is all about photosynthesis, which is the only biological process which is about anabolism, not catabolism, which is the opposite of combustion. But whichever life activity, particularly the human one, is based on combustion. So in order to become carbon negative, as this roadmap let's say, defined in Paris. After 2015, we will— '50, sorry. After 2050, once we become— should we become carbon neutral in 2050, we will need to be increasingly exponentially carbon negative so that we can sequester a great amount of the greenhouse gases which have been emitted in, in the past. In the past, in this very, very, very little time which is the Anthropocene, this era, geological era, which started with the Industrial Revolution in the second half of 19th century, is such a little amount of time which, if you put the life of Earth life to 1 day, in 4 million you compress in 1 day, then this Anthropocene is only 2 milliseconds. So yes, we will need maybe an extra 2 milliseconds in order to become carbon negative, but how can we be carbon negative? This is a physical— first of all, scientific question, and then possibly in the future more and more a technological one. because basically the carbon cycle, which is the origin of life on the planet, is engulfed by too much carbon released in the air during this Anthropocene, where we did extract all the carbon which has been sequestered, diligently sequestered by the Earth under the soil. So together today, the only possible activity of carbon sequestration is still by reforestation, afforestation, carbon and soil carbon enrichment. And as far as IllyCafé is concerned, I was lucky enough to immediately find this idea which was brought by, inspired by Professor Lai and among his colleagues, and brought to the Paris conference, this 4 per mille goal. This 4 per mille goal states that if you are going to enrich the soil with organic matter, you are going not only to sequester soil from— excuse me, carbon from the air, but also do many other positive effects. And this is the model of virtuous agriculture. In order to try to build on this idea, to really leverage on this idea of carbon, soil carbon enrichment, so that more and more growers and consumers adopt the model of virtuous agriculture for the future. So I did anticipate this chart already. Sorry if I was a little bit long in my, my presentation. Of course, agriculture must adapt to this climate change, and it must not only adapt, it has significant work to do in mitigation because it's responsible for 25% of the greenhouse gases. There are many different, let's say, of this educated guess about how much is the real contribution of agriculture to the greenhouse gases emission, but this is the probably the most, let's say, official of this. But also malnutrition. Malnutrition, even though it would seem completely different, completely apart from our conversation, is part of the conversation of virtuous agriculture. Why that? First of all, because agriculture also needs to adapt to climate change, because if it doesn't adapt, productivity and, and food security will be gone. Each 1 degree of temperature increase, you lose 25% productivity in a plantation. So, and food demand is expected to grow by 50% because the population is increasing, because there are new regions which are pulling out of poverty, which are demanding more food. And so how can we cope with this diminishing production due to climate change, increasing impact of agriculture due to carbon greenhouse gases emission, and together at the same time cope with the demand increase? The solution is in in the soil. Soils are a little bit forgotten because after the Green Revolution, which had the merit to be able to to create the capacity to feed the extra nearly seven billion people in the planet when before compared to when it started because when it started it started with this one of these Malthusian let's say, prediction that we are not going to have enough food for feeding humanity. And it has been the Green Revolution creating this capacity, production capacity. The problem is the flip side of the Green Revolution is that it is depleting the soils. And the more it depletes the soils due to intensive to extreme productivity, the more the soil is depleted, the more it depends on— dependent from agrochemistry. And the agrochemistry creates a kind of a vicious cycle where more agrochemistry, more— and this depletes the soil even more. And this is a problem because it not only makes agriculture less and less resilient, but at the same time, it also really jeopardizes the biogeochemical cycles which are responsible for homeostasis on the planet. So serious problem, and which is impacting, of course, also healthy humans. It cannot be hidden, the fact that the origin of our pandemia, which is impacting all of us on the planet nowadays, is the same origin as the climate change. It's the anthropogenic impact on ecosystems which is creating— did create in this area that we are living so huge imbalances that eventually become unsustainable. So soil health is human health. Why that? Because soil, as said, is the second largest carbon sink after ocean. with a capacity which is 3 times more than the atmosphere. So the positive fallout is if you enrich soils with carbon, with organic matter, you not only sequester carbon from the air, but you enrich the soil with the so-called microbiota, which is fed with organic matter. And that microbiota, with a million of different microorganisms and with their metabolites, is producing the natural defenses of the plants against pathogens, which are the enemies of agriculture. Not only— Soil-enriched soils are more fertile because they retain more water. They are less, let's say, impacted by erosion. There are plenty of positive fallouts of a healthy soil. At the same time, the diet influences health. If we are so impacted now by this pandemic, it's because in the last century medicine, let's say, shifted from transmittable, communicable disease to non-communicable diseases. Non-communicable diseases like cardiovascular, cancer, diabetes, and others are the number one factor for human death with 48 million deaths per year. And they are directly correlated to lifestyle. And lifestyle is about what we eat, what we do in our life, and how much physical activities we do. So a healthier lifestyle, starting with our nutrition, is the number one preventative cure, let's say, against carbon non-communicable diseases with Up to 10 million deaths which can be prevented with a better diet. So carbon farming is the only way apparently to adapt and at the same time mitigate climate change. To know today, we know a lot about organic and biodynamic, which remains niches which need have the privilege to be the pioneer showing the road. But these are not sustainable enough agricultural practices because the soil are not rich enough because it needs— the productivity is very often too low and consequently needs more land to produce the same output. So one estimate is that organic farming could account for up to 20% of the total agriculture. Recently, the European Union released the Farm to Fork strategy for the next 10 years and set the goal of 25% organic farming, but it's probably difficult to reach. So we need a solution for the remaining 75 to 80% agriculture which cannot be organic. So there are plenty of these carbon farming, uh, solutions like regenerative agriculture, integrated farming. You have agroforestry, you have holistic agriculture, all set of agronomical practices like agroecology, integrated farming, strip farming, strip agriculture, and many others. There are probably a catalog of 15 different, which needs to be adapted to the different ecological niches, to the different ecosystems and the different products to be produced. Well, with the same point in common, which is carbon farming, enriching the soil with organic, with biomass, biomass which could be produced by cover crops. Of course, no tillage is one of the very first practices which is highly recommended. And bio— excuse me, compost is another very important practice, biochar if we want to enrich soil in a non-organic way, and so on. But this will be not enough. It will not be enough to use carbon farming as a solution to really get this double help that we are looking for. soil health and human health at the same time to get enough production, because it's too late. It's too late. So we will need to get the help of genetics. I'm not talking about GMOs. I'm talking about the new, most recent, advanced intraspecific, uh, uh, genetic technology which allows to trigger set of specific genes for specific objectives. Basically, this enhanced, let's say, genetic evolution will allow us to compress time in doing the exact same job which nature is, is doing since hundreds of millennia, and in a shorter period of time. It should not be seen as a, as a kind of a dogma or a mantra, this genetics, uh, uh, let's say, application to crops. Because if we look what is— whatever is produced by agriculture today, since, uh, the agriculture started 12,000 years ago, there is not one single, uh, let's say, um, cultivar which has not been modified in the past in— with one— one way— one way or the other, like breeding So the dual benefit of future. Let's let's try to to demonstrate how first of all let's define what is the food impact, the food health healthy food. Healthy food is typically a food which is uh, not, uh, not damaging our health. Of course, if we consider, uh, residues of agrochemical molecules, uh, residues of hormones in meat, residues of, uh, uh, um, pharma in, in, in the meat, like, uh, like, uh, this is— this is— this might be a problem for our— for our— for our diet because we— we might— we might— we might trigger inflammation, we might trigger, uh, um, the beginning of the— let's say, degenerative process in our body, which is— which is causing, uh, disease, non-communicable diseases. But, uh, On top of healthy food, there can be beneficial food. Healthy food is absence of damage. Beneficial is presence of a benefit. So the same phytochemicals which are originated by the soil microbioma can be in some case good for our health. In coffee, for instance, we have a class of components which is called the trichlorogenic acids, which are known to be very strong antioxidants. In the tomato, you have lycopene. In olive oil, you have vitamin E, and so on. You name specific, let's say, agricultural products, and you will be able to find a molecule or more than one molecule or principles which are good for our health. The idea of a virtuous agriculture is to identify the correlation between the nutritional effects of food with the presence of this active principles and how these active principles can be maximized with a virtuous agriculture. So it's about putting together for the first time, uh, 2 sets of data: the agronomical ones with the epidemiological, epidemiological one from nutrition and health. And see if there are correlations. This is something that is possible thanks to the digital revolution with the so-called big data, data mining, and finding some correlations through basically virtuous engines. So the idea of to embrace a virtuous agriculture is in order to create a double benefit, as recommended by the Intergovernmental Panel on Climate Change. The Intergovernmental— the IPCC recommends whichever strategy to address climate change should possibly address also a dual benefit, which is not only for the environment. So I thought that from the point of view of the consumer, Promising better food, which is more sustainable from the environmental point of view, but also healthier, creates a much bigger motivation and incentive in order to prefer this kind of foods. This is why I try to find this double health, soil health and human health, this correlation. And if, like it's already happening in organic food, the consumer identifies that virtuous agriculture is healthier, then they will be ready to also pay a premium price. And with the premium price, they will help growers to make a premium extra margin and be also compensating for, let's say, the possible lower, let's say, productivity which can occur during the period of transition from a traditional agriculture to carbon farming. At the same time, for the grower point of view, carbon farming can start a new revenue stream, which is the carbon credit one. So there is a substantial economical equation which really has so many triggers, let's say incentives for all stakeholders involved, that we can change course. Um, as far as the, let's say, project is concerned, uh, besides saying that this virtuous agriculture is impacting several of the SDGs, because, uh, most of the agriculture is in developing countries, if they have more, let's say, pull out more resources from agriculture, it would be good for alleviating poverty. And it's about better health, much better impact in water, for sure preventing water pollution with agriculture, and, uh, and, and, and of course climate change. I don't want to show all the list. We are now in the process of trying to, uh, let's say, develop a prototype by creating big data, putting together some product with their— let's say we tried with apple. The problem is that there is very— there are very large databases in nutrition and epidemiology. There are very small databases in agronomical data. So it will be difficult to find enough data to build a solid prototype. Worst case, we will need to create the agricultural database on— with a specific— for the specific purpose, and then start building a prototype proving that we can identify the correlation between the benefits for health together with the agronomical practices. This is what we are going to To do. This is our small contribution as far as Illy is concerned, and then I'm finished because we are talking about world coffee research. Coffee research is a little bit tricky because it's a bean, it's not a fruit, and it's a bean which is undergoing extremely invasive, let's say, transformation during roasting. So, uh, the vast majority of molecules and active plant principles present in the green bean will be transformed during roasting. So it will be more difficult to correlate the health benefit in coffee together with the agronomical practices compared to other unroasted produces. But because we have a good database, we will try to, let's say, address this research for coffee also. From the agronomical side, coffee is known to be— even the ICO, International Coffee Organization, it declares that it is carbon negative in certain conditions, I would add. Maybe it is carbon negative in agroforestry condition like in Ethiopia. Okay, but we can prove that coffee can be carbon neutral or carbon negative under certain conditions. The problem is how to now readjust the very high productive coffee agrosystems like that you have in leading countries like Brazil under monoculture, high productivity, and heavily, let's say, fertilized, chemically fertilized, and also with a substantial use of of active principles against pests and diseases. This is the secret, and this is what I hope we will be able to help all our partners in the coffee, in the coffee agriculture industry to learn together with us. So we are starting now 2 new plantations, one in Guatemala and one in Ethiopia, which are designed to be carbon-free from the very beginning. And I hope already in 2021 we will start, COVID permitting, the pandemic, we start multiple little tests, maybe one hectare test or something, trying to apply the several different possible agronomical practices typical of carbon farming so that we can identify the kind of a set of of possible options how to transform even coffee agriculture into virtues. Thank you very much. I think I was long enough. I hope it was a broad, let's say, perspective for discussion.

More from Andrea

1:36:08
youtube.com

Registrazione evento: La Società Rigenerativa - Un nuovo Modello di Progresso con Andrea Illy

2w ago
1:16:45
youtube.com

Regeneration Talk - The Economy that Regenerates

1mo ago
34:31
youtube.com

Feuromed 2026 - Monica Giandotti intervista Andrea Illy - Presidente di Illycaffè

6mo ago
34:31
youtube.com

Regeneration 20|30 Forum - Visioni di rigenerazione / Visions of regeneration - Illy / Vineis

8mo ago
3:56
youtube.com

Investire in Italia. Ma come? Previsioni sul 2026 | Andrea Illy (illycaffè)

10mo ago
19:21
youtube.com

La sostenibilità al giro di boa, con Andrea Illy

11mo ago
43:21
youtube.com

Tutto quello che DOBBIAMO CAPIRE sul FUTURO della RIGENERAZIONE – con Andrea Illy

1y ago
11:28
youtube.com

Multiplying impact series: a compelling vision for the circular economy with Andrea Illy

1y ago
11:04
youtube.com

Andrea Illy, Illycaffè

1y ago
8:07
youtube.com

Coffee Prices Could Rise by 25%: Illy Chairman

1y ago
7:05
youtube.com

illycaffe Chairman Talks Coffee Prices | Bloomberg Talks

2y ago
See all content