Andy NearyI help insurance professionals turn brand awareness into business growth.

2 ways ☝️ to identify your TOP sales prospects. #sales #salestraining #coaching

23 Oct 2023 · 1 min

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Andy Neary breaks down two ways to find your best prospects: demographics like company size and location, and psychographics like how they make decisions and what they believe. Psychographics show where the real fit is, like how recruiting focuses on game performance, not just stats on paper.

Chapters

Clients. Number one, identify them demographically. What is about what is it about their demographics that makes them a good fit? Is it their size? It is their location? The number of employees they have? What makes them a great fit for you? But more importantly, identify why they are your favorite clients psychographically. How do they make decisions? What do they believe? What do they stand for? You see, identifying your favorite clients is kind of like recruiting top notch blue chip athlete. You see their measurements on paper, height, weight, speed, matter. However, it's how they perform in the games that determine if they're going to be the recruit you want on your team. The same is true when you're trying to identify your best clients or your ideal prospect. Psychographics are where the gold is found.