Andy NearyI help insurance professionals turn brand awareness into business growth.

How elite producers use “validation” to give prospects the confidence to hire them.

9 Oct 2026 · 0 min

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Andy Neary explains how validation, derived from the Latin validus meaning "to make strong," helps prospects feel confident in hiring you. True validation pre-empts buyer's regret by answering the question "Is this safe enough?" and strengthens their decision-making rather than just offering cheerleading.

Validation is the least understood term in human psychology. Validation, a lot of times people think is cheerleading, or they think is affirmation. And validation is not that. Validation comes from the word validus, Latin word validus, that means to make strong. So when you make people strong in their decisions, then you can get in front of buyer's regret, you can get in front of a lot of the, is this safe enough to move with this new person? And it's really a powerful force, validation.