Andy Neary breaks down three LinkedIn mistakes advisors make: chasing vanity metrics instead of talking to prospects, spamming DMs to cold-schedule meetings, and ignoring comments on your posts. The fix is giving value, building relationships slowly, and actually replying when people engage.
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We're in the middle of our last.
Live broker Branding Academy course of the year, and we just got done with the LinkedIn portion of the course, so I wanted to take a second and.
Share three mistakes I want to help.
You avoid if you want to use LinkedIn more effectively, especially to connect with.
Prospects, because I see far too many.
People in the insurance industry making these mistakes right now, and I don't want it to happen to you.
The first mistake is focusing on popularity over performance. When you come to this platform, your.
Job is to talk to your prospects, not your peers.
I see far too many advisors right now who are trying to become popular.
Amongst our peers in the industry. They're not doing anything to talk to their prospects.
When you come to the platform, remember you have one job. Connect with your prospects and talk to them. Teach them. Let them get to know you.
Who cares about your peers? Talk to your prospects. Performance overpopularity. Mistake number two.
You're trying to use the platform to schedule direct meetings. Stop it. That's disgusting. It's annoying. This is why people hire these Autobot things to send out these random messages.
Don't do it.
It's spam. Your job here is to come and connect, come and give. LinkedIn isn't an overnight success.
You're not going to get prospects to do business with you because you send.
Them a random message hoping to take.
A meeting with you.
How about you show up, you give them a lot of value with your content, and then over time, you slowly.
Build that relationship when they're ready to engage with you and potentially do business with you.
And then the third mistake that drives me nuts is when you post and somebody comments on your post, leave a comment back. I can't tell you how many times that I comment on peers LinkedIn post and I never hear back from them. There's no comment. They maybe like it once in a while. If you want to engage, if you want to make LinkedIn valuable for you. When people are willing to take the time to engage in your content, engage back. When I see somebody post and a lot of people comment on it and.
They don't comment back, that tells me one thing. You posted just to get a reaction out of people. Don't do that. You're here to give, you're here to connect. And if you go with those two premises, if you lean into the platform with those two priorities, you will build brand recognition with your prospects here on LinkedIn. So please avoid these mistakes. Don't fall into these traps. LinkedIn is about building long term brand awareness. It is not about creating overnight success. Quit trying to be popular with your peers and just come up to the platform here. Connect with your prospects and share good content with them. It always works.
