Andy NearyI help insurance professionals turn brand awareness into business growth.

74% prefer to do business with somebody with a personal brand.

23 Jul 2026 · 0 min

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Andy Neary cites a study finding that 74% of people prefer doing business with someone who has a personal brand. They're willing to spend more too. The effect holds across all professions, from athletes to accountants to insurance advisors.

Over 74% of those who were surveyed in this very large study said that they prefer, they will build trust faster with somebody who has a personal brand. So if you have a personal brand, buyers are trusting you. In fact, the study revealed buyers will spend more with you. And that is as true for an athlete and a movie star as it is an accountant, an attorney, an insurance advisor. You gotta have a personal brand today.