A LinkedIn tutorial in 60 seconds.

You got to have a LinkedIn profile that is prospect friendly. So if a prospect happens to come upon your profile, what does it say about who you serve and what you do? Is it clear? Does it speak to the prospect how you can help them? Do you have call to action buttons in your profile that make it easy for a prospect to schedule time with you if they're interested? Does your bio tell me about the type of prospect or client you serve? You see, you've got to make it so appealing to me as a prospect that I want to know more. That's number one. Number two, connections. Are you sending out connections every single week to potential target prospects? Content. Are you building content that brings value to those prospects? And are you using direct messaging to try to turn connections into conversations? This is how you build an online presence. Now, in the case of being searchable, we need to focus on your profile and focus on your content because the better your profile looks, the more content you put out there. When somebody Googles you, guess what they're going to find. They're going to see your profile, they're going to see your content. So it's important, important you're very clear who you target and what you're doing for them.