Steve Conca, founder of Agency Annex, explains why your website should match what you say in person. Show measurable results and case studies instead of hiding them. A simpler site that brags about wins beats a cluttered one full of jargon.
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Hey, guys. Andy Neary here. I am here with Steve Kanka, founder of Agency Annex. He is the web designer to the insurance industry. Steve, great to have you. Awesome, awesome, awesome. Hey, a couple things want to chat with you. I coach a lot of advisors, and one of the biggest challenges I see out there right now is they're out pitching a new message, they're doing new strategies, they're trying new things. But then I go to their website, and it still tells me their platinum status with UnitedHealthcare. They're still saying the things that their website has said for 20 or 30 years. In your work with agencyanics and working with agencies, what are some of the challenges you're seeing with agency websites right now?
So when you're in person, meeting goes well, you're kind of telling them what you're all about, and you're telling them about the results you get. So your website should not only echo that messaging so that it doesn't seem disjointed or inconsistent, but you can take it a step further and you can actually show them the results you get. You can show them things like key stats or case studies of some of the cases that you've taken and how much they've saved and how much the healthcare has improved as a result of it, how the company has grown as.
A result of it.
And then the other cool thing is we call them brag rules. So if you're in a meeting with someone and you're like, hey, just so you know, you know, I was in the brewers organization. You know, that might come off a little weird. Or like, hey, I'm kind of a big deal. Like, I speak in front of large audiences. Like, you know, unless you're Ron Burgundy, you're not going to be able to pull it off. So your website can do that. As soon as they look you up and they land on that page, which they will considering doing business with you, we want to make sure that they see and read the right things.
So what you're saying is, it's awkward. If you brag out of your mouth, you can literally say that, but let your website do the bragging for you.
Yeah, I think that's one of the coolest aspects of it.
Okay, last question. So there's an agency here, an advisor watching this right now, and they know that they've changed their message, they're trying new things, but their website just not matching that right now. What is one tactical strategy you could give them to make to help improve their website?
Less is more. Like, if you go to their. If you go to someone's website, especially if they're pitching results in person and the website is just fully insured, buka stuff, take down that website and, you know, maybe just put up a one pager and you can be like a little bit vague about the exact strategies and solutions, but talk about the results, talk about the destination and not exactly the route that you take to get there.
Got it. Well, you guys heard it. You're an agency out there right now and you're trying new things. You're getting better results for your clients than you used to. That's awesome. But make sure your website's backing it up. I love what Steve said. Make sure the website's backing up what your mouth is saying. Let the website do the bragging for you. Let the website talk about the results you're getting so that when your prospects love what you have to say and then go to your site to check you out, you got to make sure that that site is completely aligned with what came out of your mouth. So, Steve, thanks again, Matt. Appreciate that. So again, guys, you know, you deserve more business, but it's all about what's coming out of your mouth, how you communicate, and most importantly, make sure that your website, your marketing, and the messaging coming out of your mouth are all in alignment.
