Andy NearyI help insurance professionals turn brand awareness into business growth.

Ask this question 🙋‍♂️ and you’ll get more referrals from your clients. #sales #entrepreneurship

20 Oct 2023 · 0 min

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0:27

Short YouTube clip (Andy Neary, Oct 20, 2023) giving a concise sales tip: before asking a client for referrals, tell the client why you enjoy working with them (specific qualities) and then ask if they know others like them. This approach produces several, higher-quality referrals because it primes the client to think of similar-fit prospects.

The next time you're sitting down with a client and you want to go for the referral, you're about to make the ask. Just take a minute or two and tell the client why you love working with them, what is it about who they are that you love to work with, and then ask if they know anybody just like them. You see, if you do it this way, I guarantee your client is going to rattle off two, three, four names. And not only is it going to be a referral, it's going to be a referral to the right prospect. So.