Andy NearyI help insurance professionals turn brand awareness into business growth.

Avoid This 👆 Mistake On Social Media

19 Jan 2024 · 0 min

Watch on YouTube

0:29

A short YouTube monologue by Andy Neary criticizing how many insurance producers use LinkedIn—prioritizing likes/comments ("dopamine hits") and peer approval over the platform’s business purpose. Neary urges a shift toward more effective, purpose-driven use of LinkedIn rather than superficial engagement-seeking.

The other problem I see right now is how most insurance producers are using the platform. I apologize. By the way, what I'm sharing today. I know it's probably ruffling some feathers, but things have to be said. If we're going to make it better, I want you to use LinkedIn more effectively. The other problem I see right now is too many are going on the platform and they're chasing dopamine hits over dollars. You're so concerned about the likes and the comments and getting affection from your peers that it's taking you completely away from the entire purpose of using LinkedIn.