Andy NearyI help insurance professionals turn brand awareness into business growth.

Before posting social media content, ask yourself this 👆…

27 Feb 2025 · 0 min

Watch on YouTube

0:18

Short YouTube conversation (Andy Neary with another speaker) offering practical social-media posting guidance. Core advice: before posting, ask whether your top/favorite clients would find the content valuable — if yes, post it. Emphasis on creating content for prospects (not industry peers), avoiding the LinkedIn echo chamber, generating topics for clients, and posting for them daily to show up consistently.

I love the filter that you say, Andy, which is, would your favorite client find this information valuable? If the answer is yes, then post it. And so what we do is help them show up on social media every day. We're helping them come up with those topics, and then we're just going to make sure that we're posting for them every single day.
You said something I want everybody to hear. If your top clients would find this useful, post it. Notice what she said. She said your top clients, not your top peers in the industry.
If you're going to use LinkedIn content to grow your business, the goal is not to add to the echo chamber that is already being posted on LinkedIn every day. You have one job, and that is to talk to your prospects and.