Being Purposeful When Posting on LinkedIn

But for me there has to be a balance of the quality of the post because we talk about this is attention grabbing. There's a level of narcissism in this and you have to accept that, right? Don't toot your own horn, that's okay. But have a purpose. Don't just here's me taking a picture with me in my coffee or sitting next to Flower. If maybe there's a purpose or story behind it, great. But I do think there is some compartmentalization of what goes on LinkedIn versus what goes on. Like you said Instagram or Facebook.

Well, and I'll tell you this, subject matter expertise is great and it works really well if you pair it with the ability to tell stories around it going on and doing subject matter expertise that gets in the weeds, super focused, confuses everybody and it attracts nobody.

You are a.

Perfect example, Spencer, of somebody who knows how to take a very boring subject. No offense. Stop Loss and make it appealing through your stories. I do my research. You have YouTube videos on stop loss, my friend, that have 3,000 views. Nobody gets that on Stop Loss. Why? Because your videos are entertaining. You tell stories. You don't just go super technical of what Stop Loss is. That's the key on subject matter expertise. Show me your knowledge through the ability to tell stories. And now you've got me forever.