Andy NearyI help insurance professionals turn brand awareness into business growth.

Biggest sales hack for 2026.

9 Sept 2026 · 1 min

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Andy Neary says the biggest sales move for 2026 is making your written outreach feel human. AI-generated messages are everywhere now, so prospects assume unfamiliar messages are automated. Inject genuine humanity into emails, texts, and posts to stand out.

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Content can come in any form. Content is a medium, a mode of communication with the goal of advancing potential conversation with a buyer. And so that could be social media, it could be LinkedIn content, it might be an email, might be a text, whatever it is, however you're trying to communicate with your client or your prospect. My number one tip for you right now is be human. Bring a level of humanity to your prospecting. What does that mean? Well, Written communication right now is very tough simply because of the presence of AI. When you get an email from a name you may not recognize, when you get a DM on LinkedIn from somebody you don't really know, maybe just connected with, and it's written, the first instinct most people have today is that was AI generated. Sadly enough, it's often true. So if you wanna have success prospecting today using content to get a prospect's attention, make it human.