Andy NearyI help insurance professionals turn brand awareness into business growth.

brand message!

2 May 2025 · 1 min

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Andy Neary explains how narrowing your target audience by industry and job title lets you craft a message that actually converts. He used LinkedIn outreach to start conversations that turned into meetings, then backed up the pitch with real capabilities: team, market access, and a solution nobody else was offering.

Chapters

I got very clear on who my target audience was, what industry they were in, what job title they were in, what kind of assets they were acquiring, etc. And I started to target my message around that. And I had been putting some things out on LinkedIn and mine was more of an outbound lead that got accepted. I had sent a message on LinkedIn and I was like, hey, you know, I see you're doing this. Are you frustrated with this? Are you experiencing this? And their response was, yes, I'm very frustrated with this. When can we meet? Let's get lunch. And so from there it was building a brand helped me get in the door. But like, we've already talked a lot about that wasn't the end of the story, right? We had to have the capabilities, we had to have the team, we had to have the market access. And so we were really able to showcase all of those things and bring. What I was really excited to bring was my very first non cookie cutter solution, which was what my entire brand was built on.