Andy NearyI help insurance professionals turn brand awareness into business growth.

Cold calls | emails don’t work like they used to. You have to work 2x longer to get the same result.

15 Mar 2025 · 1 min

Watch on YouTube

0:45

YouTube video by Andy Neary arguing that email effectiveness has declined sharply since 2000. He recalls high engagement in 2000 (saying open rates were ~80–90%) and contrasts that with today’s crowded inboxes (40–50 new emails/day), where a ~20% open rate is considered strong; the piece frames email as increasingly noisy and less reliable for outreach.

Questions this video answers

Between 80% and 90%.

About 20%.

About 40–50 new emails per day.

Chapters

If you compare email today to 25 years ago, back in 2000, open rates for emails were somewhere between 80 and 90%. If you got an email back in 2000, you were excited to open. I remember email came around when I was in college, and I remember getting my first email address in. Every single email that I got, I was excited to open right back in the aol. You've got mail days now. I hate it. Open your inbox any chance you get. There's 40, 50 new emails a day. Your emails are getting drowned out in the noise at a greater level than they've ever been. If you get 20% open rates today, you're doing really well.