Andy NearyI help insurance professionals turn brand awareness into business growth.

Content formula: ⬆️ Value x ⬆️ Volume = Sh!t loads of credibility.

1 Feb 2025 · 0 min

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0:23

A short YouTube advisory clip by Andy Neary arguing that credibility with prospects grows from two factors: how much value you deliver and how often you deliver it. He frames this as a simple formula (value × volume) and lists common content channels—website, LinkedIn, podcast, webinars, public speaking—where consistent, high-value content accelerates credibility-building.

If you want to build credibility, it comes down to two things, value and value. How much value are you going to deliver to your prospects and how often are you going to do it? The more value you put in your content, whether it's on your website, it's on your LinkedIn profile, maybe it's in a podcast or it's a webinar, a public speaking engagement. And the more often you do it, the faster you are going to build credibility with your prospects.