Content hack: Document Don’t Create. Capture the conversations you’re already having.

When I'm talking about content, all that we sell, I don't know. One here is selling a physical product that I'm aware of. I wouldn't think that'd be the case. You're all selling something that is a service. You're making a PowerPoint, you're getting an enrollment guide. You're going and showing them how they're spend, what they're spending with the carriers, that you're showing them all these details and data. You're selling content, and it's happening every single day. The problem is most of that content dies with each meeting. So you need to start to capture some of that and share it with more than that one person. And once that clicks in your head and you start to think that way, your whole world will change dramatically.