Andy NearyI help insurance professionals turn brand awareness into business growth.

December 1, 2022

2 Dec 2022 · 1 min

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Andy Neary (YouTube, Dec 1, 2022) advises that the key to doing your best work is finding clients who allow and align with your values. He emphasizes psychographics (beliefs, decision-making, treatment of the provider) over demographics and suggests reviewing your top five favorite clients to identify shared psychographic traits.

Chapters

The name of the game is going out and finding clients who let me do my best work. This group, I can't do my best work. I am literally useless to them, and I'm too passionate about what I do to just let that be. I need to go find clients who are gonna let me do my best work. So I need to think about who they are, what they stand for, what they believe in, how do they make decisions, how do they treat me? Because your favorite client isn't going to be based on demographics, it's gonna be based on psychographics. What they believe in, what they stand for, how do they make decisions, how they treat you. Right. Go look at your top five clients, your five favorite, and I guarantee they all have that common thread that they are aligned with you psychographically.