Andy Neary says avoidance usually comes from fear of judgment, comparison, or failure. He recommends doing one hard thing every day, whether that's posting a first video, confronting an employee, or reaching out to a prospect. A year of this habit produces substantial personal growth.
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Whether it's in your personal life, in your business, what are you avoiding right now? Because it feels really hard. You know, one thing we see in our world is with a lot of the clients we work with content, it's uncomfortable because putting a. Putting yourself out there comes with a lot of other people's opinions, right? It comes with a lot of fears of comparison, judgment, and failure. And it's amazing the people we work with that are deathly afraid to put their first video out there, and then once they hit post, they realize, oh, actually wasn't that bad. Or as a leader, you got to have that tough conversation with an employee and you've been avoiding it, and then you finally have it and you realize, man, really wasn't that bad. Or, hey, you've been trying to get inside the door of that big prospect and you've been avoiding picking up the phone or sending the email or maybe even dropping in. And then you do and you go, man, it really wasn't that bad. If you choose to do one hard thing every day, I think you will be absolutely blown away by how far you come as an individual in the course of a year.