James tells agency owners that organic growth over the next three to four years is the single biggest factor in maximizing what your agency will sell for. If you can't generate it yourself, he says, find experts who can.
Given the market the way it is right now, the M&A market, the commercial markets and the benefit markets, soft, hard, all in between. What advice, what would be the biggest piece of advice you'd give that agency owner?
Well, other than talk to us about like the details, because the details in that scenario matter a lot. So it's hard to give like an overbrush. But the other thing is, do you think you can achieve above average organic growth rates over the next few years? And how are you going to do it? And that should be like the question that's drumming in your head is how are you going to grow? And if, and if you really have a challenge, you need to get this with someone that's going to help you grow.
So you're telling me the number one of the number one vehicles to optimize a sale in your agency in the next 3 to 4 years is organic growth? Absolutely. Thank you for giving me the best commercial I could ever have, James. This is why you should reach out to Complete Game Consulting.