Andy NearyI help insurance professionals turn brand awareness into business growth.

Do you want to explode your insurance business? Find a niche.

27 Sept 2024 · 1 min

Watch on YouTube

0:35

Short YouTube conversation (Andy Neary + another speaker) arguing that insurance professionals should specialize rather than be generalists. The second speaker relates an anecdote about a mentor who built an eight‑figure personal book of business, achieves ~20% year-over-year growth, and focuses on just two industry verticals—knowing those industries deeply.

Questions this video answers

An eight-figure personal book of business.

20% (year-over-year).

Two industry verticals.

Chapters

The days of being in the jack of all trades are, I think are done.
Yeah. I mean, I can give you a direct example. Just two weeks ago, I caught up with an old mentor of mine and he's got a eight figure personal book of business. And I said, how in the world have you grown? Last year's 20%. It's always double digit growth year over year. And he's been at it for a long time. But I asked him that question, I was like, what are you doing to grow at this clip and retain your block of clients? And his answer was so simple. He's like, I know my stuff. I just know the industries he serves. He serves two industry verticals. That's it. And knows it inside and out.