Andy Neary breaks down three website basics that drive inbound leads: a headline that explains how you help prospects, a clear call-to-action under the title, and a dedicated learning page with videos and blogs. He says sites that implement these can be five times more effective.
Chapters
Go sit down and look at your website right now. Look at that headline statement. Is it speaking to your prospect? Is it teaching them how you're going to help them thrive or survive? Is there a clear call to action button under that title? What story are you telling on your site? Are you telling yours or your prospects? And then do you have a page on your site dedicated to learning videos, blogs, articles? That is how you build a site. That's powerful. When we built our site this way, we saw a huge uptick, not only in the visitors, but but the length of time these visitors stayed and the number of inbound leads we saw as a result. I know it can do the same for you. Sit down. Accomplish these three things and your website is going to be five times more effective.