Don’t make This 👆Mistake On LinkedIn

You're doing too much selling. I see too many insurance producers right now who come on the platform and they want to create activity. They want to grow their business, but they're using it no differently than they would a cold call. They are literally just spamming people with sales pitches left and right. Somebody accepts your connection and within minutes you're trying to pitch them. You can't use the platform that way. And the last thing I see that is hurting so many insurance producers right now. Heck, it's hurt some of our own clients is expecting your content to create all the activity. Just because you create content doesn't mean you're going to somehow generate all these inbound leads. You still got to do the work behind the scenes.