Andy NearyI help insurance professionals turn brand awareness into business growth.

FACT: Increasing brand awareness makes cold calling more effective.

15 Mar 2025 · 0 min

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Andy Neary argues that producers (salespeople) leave firms not because of cold calling itself but because they dislike the work. He further claims that while some still see value in cold calls/emails, these methods become more effective when tied to brand-building that creates awareness—because prospects then recognize who is calling or emailing.

Producers are not leaving your firm for another agency because they don't like cold calling. They don't like what they're doing.
It's not even the fact that the calls and the emails aren't effective anymore. It's they don't like what they're doing. Now, if you're tuning in and you're saying, andy, I. Listen. I'm hearing you, but I still disagree. I think there's a place for cold calls and cold emails. Awesome. Guess what? If you let them build their brand, you let them create awareness. Calls and emails become more effective. Why? Because people know who they are.