Andy NearyI help insurance professionals turn brand awareness into business growth.

Great advice on how to improve your website from an insurance agency marketing director.

23 Oct 2025 · 1 min

Watch on YouTube

0:51

Andy Neary, an insurance agency marketing director, explains why most agency websites fail: generic copy focused on the company instead of the visitor. He recommends shifting to visitor-focused messaging, stronger storytelling, and using blogs and SEO to let prospects find you on Google.

Chapters

I spend a lot of time looking at websites and not necessarily competitors, but just other websites in general. And a lot of people, their copy on their website is nowhere near what it could be. You know, when you look at websites, it's very generic. Their messaging isn't as strong as it probably could be. It doesn't have a great storytelling. It's all about them instead of about, hey, these are things that we can do for you and, and making it about the person visiting the website. And then also, you know, using your website as a content hub, you know, putting so much content on there so that you're constantly driving traffic to your website. Where then, hey, I found this blog because I Googled it and now I'm on your website and wow, that agency is reading my mind. Like, this is exactly what I'm struggling with. I'm going to reach out to them. So.