Andy NearyI help insurance professionals turn brand awareness into business growth.

Hands Down the Best Content to Post

9 Aug 2021 · 1 min

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Short transcript from a YouTube video by Andy Neary titled "Hands Down the Best Content to Post." Andy describes his daily posting cadence: morning posts that are mindset-focused (e.g., morning routines, overcoming fear of being different) and afternoon posts that share subject-matter expertise (teaching attention-grabbing tactics). He notes the morning/mindset posts get more attention, but personal story posts (a subset of mindset/persona content) are the ones that prompt brokers to reach out and convert into clients.

Chapters

On a daily basis. I will post typically my mornings are something that is more mindset based. I've talked about your morning routines. I've talked about why are you afraid to be different. All these things that is about shifting your mindset. Right. Which is part of my brand. And then that afternoon I'll post more of a subject matter expertise. How do you grab attention from the right audience? A video that I did. Right. I'll tell you hands down, number one, the morning post gets a lot more attention, which I don't. You can't do it for just the engagement.
Versus the content. Subject matter expertise, content where I'm teaching you something. But I will tell you hands down, the content that gets a broker to reach out to me for help and eventually becomes a client is one of my personal story posts that I made where they reach out and they say, man, I thought you were talking to me. Yeah. And I realized if I'm going to hire somebody to help me grow my brand, go after the right prospects by telling the right story, you're the guy. Yeah.