Have you explained how an AOR works? Don’t assume the prospect knows.

Little nugget here for advisors who are trying to win business on the agent of record. Don't overestimate your prospect's knowledge of an agent of record letter. You would be surprised how many people just don't know how an agent of record letter works. They don't understand that they can assign you their policy by simply signing a letter so you actually have to explain it to them. So take the time, maybe even in your content, explain how an agent or record letter works, what companies have to do to actually complete one because you'd be surprised how many companies just don't actually realize that's all they have to do. They actually think they they think they have to change carriers, change their benefits, change their commercial policies, whatever it is to hire you. They don't even know how an agent a letter record works. So take the time to explain it. And you'd be surprised how many companies might actually give you one.