Having a little chip on your shoulder can give you a competitive advantage.

Never attack your enemy's strength with your weakness. I'm not the biggest brokerage in the world. I'm not. But he also says, attack your enemy's weakness with your strength. And my strength is that I'm not beholden to a carrier. It allows me to create these other customized programs that look very similar but deliver so much more. I look at lifetime value of a client. If I solve their biggest issue, I keep the client for a decade versus the industry average of three to five years. And so I'm building a business based on that, and I think it gives me a competitive advantage.

Well, you also brought up another little nugget I think is what helps athletes thrive as the way they do is that chip on their shoulder. When you had your friend, people mocking you back in 2014, oh, Chris. Trying to fix healthcare, you're like, yeah, watch, I'm gonna do it. I remember early when I. When I started Complete Game Consulting, I had a guy that I tried, a guy that I viewed as a peer and as a friend, tell people I was a gimmick and I wouldn't be around very long. And I remember I was like, oh, yeah, watch.