Here is a sales strategy no one teaches you in the insurance industry. #insuranceagent #salestips

I wanted to deliver the presentation so the prospect knew where I stood. Why is that important? Well, if you have followed our content closely enough. You know we talk about psychographics all the time, right? Demographics alone cannot identify an ideal prospect. You need psychographics. You see, your best clients are your best clients because you and them are psychographically aligned. They believe what you believe. They stand for what you stand for. They make decisions the way you make decisions. Now, when I say they believe in what you believe, I'm not talking about religion, politics, things like that. No. When it comes to what you sell, they have a lot of the same beliefs and opinions that you do. That's why they're an ideal fit, because they're letting you do your best work. So I had to develop a presentation built around my psychographics of what I sold to see if the prospect was a good fit for me.