Here’s why cold calling isn’t as effective as it used to be. #salestips #sales #coldcalling

I'm not saying cold calling doesn't work. What I am saying is it doesn't work as well as it used to. Think about this for a second. When you pick up the phone today to call a prospect and you're calling their office, there's a good chance that you're calling an office nobody's reporting to. Better yet, you might have their cell phone. The problem is, when you call their cell phone, what are they doing? Yeah, they're letting your call go to voicemail because they want to determine if they want to return that call. Worse, your number might appear as spam. So cold calling isn't as effective as it used to be. So how did we at CompleteGame Consulting almost double our business in 2022 without a single cold call?