How to win sales without having to be a hard closer.

You want to give prospect the clarity of what it will look like to work with you, what they need to do to hire you, and then you need to confidently look them in the eye and say, "Are you ready to take the next step forward?" This is where I built a system for myself as a producer that allowed me to win business without having to be a hard closer. If I did everything right, if I reviewed the discovery information with my prospect, if I revealed my solution using their story, story, their brand story. And then I reinforced why I'm the right choice by showing them what it's going to look like to work with me, showing them how we need to take the next steps to get hired, to partner together. When that proposal got to that final page, I could look at the proposal, uh, at the prospect clearly in the eyes and say, based on what you've seen today, do you believe we can help you overcome your challenges and achieve your goals?