Andy Neary shares how clear communication won over PepsiCo and other major companies, not just what he knew. He argues that how you explain your ideas matters more than having them.
Questions this video answers
November 22, 2021
"50, 60,000" (stated verbally; interpreted as ~50,000–60,000 employees)
And in that moment, I realized I learned a very important lesson.
It was in my preparation to become a better communicator, it was in my preparation to become a better storyteller that I grabbed the attention of an organization as large as PepsiCo, a Fortune 50 company.
Here I am, this little old health insurance advisor in northern Colorado, and I grabbed the attention of one of the biggest companies in our country because of what I said, not because of what I know. It helped, but because how I communicated what I knew.
And out of that same speaking engagement, I. I earned the opportunity to connect with another organization that was in that room that probably represented employees. PepsiCo was 50, 60,000 employees. But here's the important lesson I want you to learn. The only reason that I was sitting there having this conversation with Duncan, the only reason he felt impelled to hand me his business card again, was not because of the knowledge I had. It was the way I communicated my knowledge. And that is the lesson I want to pass on to you today. If you sit in a position where you have to earn somebody's trust to do business with you, I will tell you the quickest way to earn their trust is not by your knowledge. It's not by impressing them with your knowledge. It's by having.
A keen ability to communicate what it is that you know. It's that simple.
