Launch Workshop Module 2 Afternoon Course [7.29.2020]

Concerns from last week. Anything that pops up. How did it feel going through the branding, your core four? Anything else pop up after we finish the call?

Can you talk to speak to where the line between personal and professional is.

Messing around with different aspirational things like being a better husband, better father, you know, better speaker, you know, tried putting a bunch of different items onto it and found myself kind of moving into what I consider more personal goals as opposed to professional.

Yeah, that's a really good point. Anybody else find that kind of the role you play in business is different than the person you wrote, the person, the role you play as a person in your personal life?

Anybody feel that way sometimes? It's almost like two different roles.

I almost feel like at one point it felt like that. But now business and personal life have just so merged because of literally being.

Oh, no. I mean, just even as my role, my leadership role has developed and we're so community based that it doesn't shut off. You have to be like, available and present. So the exercise for me last week just kind of affirmed that. I've been working on that for years. And so that message and that package, I think has kind of, you know, it's been kind of my base and my personal and professional life because for me, I can't really separate them.

Yeah, no, it's a good. I would tell you, especially in today's world with it being so virtual right now, it's easy to mix them. Sean, I'd tell you the easy answer. If there's two types of people out there and there's not a wrong answer, some people literally feel like they play a different role in business that they then they do as husband, wife, dad, father. Right. Or dad, mother. Right. So I would tell you if you feel that that's. You literally do two separate core fours. Again, there's no wrong answer. But in the case like you, Barb, where you like, but they're like one in the same now, I would tell you, think about.

What aspirational traits you want to have in your personal brand that actually could apply to both business and your personal life, and you focus on those for your core four. Like Sean, for your answer. For me, I would tell you if I look at my current core four, there's probably. I probably should do that. There's two things right now that are definitely both. And I would tell you the two. There are two that are definitely business because one's tied. I do a lot of speaking, so there's one tied to kind of speaking on stage, being an inspiration, things like that. But I would tell you, if you're struggling to mix do two separate ones.

Well, then you raised the second issue I had, and that is, boy, you really hooked us in with that. Wanting to improve my speaking skills. So that drags me right back into your other programs.

Well, no, I would tell you what we'll probably do. What you'll see in module 3 is we are because that's the communication module. We're gonna talk speaking. Guys, Jerry's jumping back on. Truth be told, I do a lot of speaking nationally. Guess who my first coach was? Jerry.

So that's actually how I found you guys. It started with some of his better presentation stuff, etc. So.

So next module three, we'll talk a lot of things that are gonna help your speaking career if that's something you're aspiring for. So with that being said, I think he has rejoined us. Jerry, are you there for timing?

Yeah. How's that for timing, Mike? Literally right after starting my entire Internet crash.

So, okay, we're catching up on last call. I'm giving you the host again. I'm already recording, so Perfect.

You give me the host and I will get us rolling. Steve, good to have you with us.

Computer sound, and we will dive in.

All right, so when we left you last with launch, we told you module two, we're going to now that we have a sense of brand, we're going to review all that. We're going to take that brand and a lot of the tools. We use the game frame to turn those into productivity tools to help you balance that three part leadership, producer, manager, triad. Let's look back at module one and I want everybody to kind of give us an update on where you found yourself to be weak and strong in the pyramid. And then share your core forward with us. And we'll start off with Katie.

Remember, unmute your mic.

For me.

I would say that I could improve in all of those areas. So to pick just one to align.

I guess I will pick the one that is the most noticeable. And that would be tone in words.

Yeah. You want me to say more?

And how about your core four?

What about them?

Share it with us.

Spiritually connected and curious. First one, then loving, then brave, and then insight and inspiring. Inspector. Insightful and inspiring.

Awesome.

Those are pretty powerful for a coach. And so as you went through your process and we had you and I had a chance to touch base during the week, Katie, and again, for anybody, feel free to reach out to Andrew during the week. We're happy to Help you work through it. Katie took the time to do that. What were your breakthroughs? What were your ahas as you kind of hit a couple of roadblocks and then had your breakthroughs? Where did you find those breakthroughs came for you?

Regarding the brand.

I think. Well, I know one thing that I really did appreciate is the whole aspirational piece, because I know as I was coming up with these four core four that were supposed to reflect me, that I want to be believable to people to whom I'm presenting myself. The aspirational piece was a little challenging to say, oh, insightful and inspiring. That just sounds ambitious. So I think that was. Instead of just thinking about, oh, these are my values, this expanded it into more of a guiding, like a North Star kind of feel. And I like that a lot. So that was a big breakthrough is in allowing them to be aspirational and.

Aligned with who I already think that I am, believe that I am.

And I did share it with my husband and my daughters.

And they were supportive of it. They agreed that it sounded just like me. So that was helpful. You were right. You said we might be pleasantly surprised with their response, and I was.

And I think Jerry froze again.

So, quick question.

He was really thoughtful.

Yeah, he's really. You really made him reflect. Katie, Way to go. Quick question for you guys. Did anybody else. As you go through these. When you think of the aspirational branding that you would like to have, did anything come up where you're like, I know I've. This is something I've wanted to aspire to for a long time, but I haven't yet.

Anybody have that come up? Because I know when I went through the branding in the past, that's what came up. And what it does, Katie, is it kind of forces you to step into that, which is cool. Like, it's almost your little accountability. Like, if this is going to be my brand, I need to step into this. So.

That'S really cool. Barb, how about you?

I think as I look at the. So I'm inspirational, forward thinking, insightful, compassionate are my core four. And I think when I think about, you know, the pyramid and in relationship to those, and I did go, you know, I went to some of my directors and said, you know, what do you think this is what I came up with in this exercise. And they were like, spot on. So that was encouraging.

Cool.

But when I think about, you know, tone words, historically I've had.

People say I can be intimidating. And I think part of that is my passion And I get excited.

And then the other thing I think I struggle with. So I guess that's probably tone and then just being able to be concise in my message.

And I think that's an area that I really am challenged with and making that consistent and being. Those are my directors and most of them worked with me for a long time. And I think just relationships built. People would probably say, yeah, right on with the core four. But then how do I take that effectiveness or efficiency as a leader, as we're growing our organization and I don't want to lose that culture, is we're pulling in new layers. How do you get that across.

Without going into lengthy this is who I am and having to rebuild, especially when there's a large gap between frontline staff and I don't have direct contact with everybody in the organization now. So I think as I'm looking at me personally and then the exercise going to the website, I'm really connected a lot of who I am. People relate to the services that we provide. So is that, you know, I think it might be getting lost in the clutter on the website and the appearance and the.

Just the package.

Yeah.

And the idea of concise. And as you look at your website and this is something we all go through, when you look at a website, the first thing you should see more of than words is whitespace. So if your website has a lot of clutter, there's too many words there. If you're not concise enough, we all want to put more words in there. What it does to the receiving person's brain is it says you don't have time to absorb all this. And even if they pull some of it out, they will tend to pull out things that you wanted them to focus on. Mark Twain once wrote a famous letter to a friend and he added the postscript, sorry, I wrote you a three page letter. I didn't have time to write you a shorter one. Concise takes a lot of work to pull out what doesn't belong in there. Most people think editing is putting more in there. It's not. It's the art of reduction. So once you recognize that you want to be concise and that you want to be efficient, you'll start to understand that part of your focus has to be okay, what doesn't belong in here. Because as you provide more white space, literally and metaphorically for your staff, they'll start to see the points you're trying to make much more clearly.

Well, and I just want to chime in there you brought up, Barb, that you've been told in the past, you're a little intimidating with your passion. Welcome to the club. Anybody else have a lot of energy for what they do?

Oh, yeah.

I've struggled with that in the past myself, because I used to have a boss who told me to tone it down, like, just be serious. And I believed it for a long time, but then I realized it wasn't me. And so though it may not be one of your core four, if energy just is who you are because you're passionate. I mean, my personal belief is just be you, don't tone it down. Because we often are told that tone down your passion. But if that's who you are, that's who you are.

And you will not attract everyone and you will not resonate with everyone, but you have the greater chance of resonating with the right people who need your inspiration, your insights, your wisdom, your leadership, if you are authentic to yourself.

Yep.

But for you, I can just tell from what you've said, Barb, I want you to, as we go through this, think white space, think less. And as you.