Andy NearyI help insurance professionals turn brand awareness into business growth.

Leverage this marketing formula: Value x Volume = Credibility Velocity

26 Jun 2024 · 0 min

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Andy Neary presents a short marketing formula: Value × Volume = Credibility Velocity. He argues that creating more high-value content, more frequently, accelerates credibility-building; monthly posts are insufficient and creators should produce content at higher volume.

The more content you create, the more credibility you are going to build. We leverage a formula here we call value times volume equals credibility velocity. The more value you bring, the more often you do it, the faster you are going to build credibility. So you want to create a lot of content. The days of I'm only going to share something once a month is not enough. You got to produce more content.