LinkedIn content ≠ inbound leads. It builds the credibility you need to earn the sale.

But let me ask you this, Bowling, how many of those, how much of that $3.5 million did content help build the credibility and the trust you may have needed to win the business? Not necessarily the inbound lead, where they recognized what you guys were doing because of the consistency of building that brand.

I don't know if I can answer that and feel confident with my answer. I'm gonna go back to the reason why we joined your program and I'm gonna say, If I believe in what you told me back then, which I wholeheartedly do, then I'd say 100%, which is before they will return a call, before they will ever meet with you, they will look you up and they will determine if you are actually relevant. And if you're not relevant, why would I meet you? I mean, I can't remember any one buyer through the sales process say, we're gonna go with you because of your LinkedIn profiles. Yeah. You know, or your content. But I have to believe this younger buying generation are absolutely looking at our content. And are absolutely saying, hey, what these guys are saying in a meeting, I see videos where they're talking about the same stuff. So this isn't a sales gimmick.