Misconceptions about defining a niche in the insurance industry…

What do you do better than anyone in your market? What's your niche? What's your zone of genius? That's pillar 1 of the 101 Sales Framework. Now, when I say niche, I know what your first reaction is. Andy, not all my producers have an industry niche. In the insurance industry, we like to define niche by industry, which is very common on the commercial insurance side of the business, which is true. But I'm here to tell you niches actually come in 3 ways. A niche can be an industry. But it can also be a strategy or a skillset. The first thing you have to do to build out your one-on-one sales framework is to define your unique niche. What is that one thing you do better than anybody in the market?