Andy NearyI help insurance professionals turn brand awareness into business growth.

One Restaurant Habit That Could Be Impacting Your Organization's Bottom Line

8 Aug 2018 · 1 min

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1:04

Andy Neary uses a personal anecdote about noticing menu prices at a five-star restaurant to argue that organizations similarly err when choosing benefit-strategy partners by fixating on fees instead of outcomes. He advises prioritizing employee experience and measurable outcomes over the cheapest advisor or attractive freebies, ending with a brief call-to-action to focus on results and reject the status quo.

Chapters

Can you recall a time you were at an amazing five star restaurant, sitting across the table from your beautiful spouse? It's a lovely evening, the ambiance is great. Now it's time to order the food. So you pick up the menu and then it happens. Your eyes go right to the price tag. I'm guilty of it all the time. And in that moment when your eyes get fixated on a price, you've lost out on the experience. Because the outcome is no longer about an amazing night with your spouse. It's about a cost. Now imagine you're an organization trying to pick the right partner to advise you on your benefit strategy. But your eyes get fixated on a price, their fee. In that moment, you've lost out on the experience. Because if your goal is just to pick the cheapest advisor, you're not going to create any outcomes. And especially if they're offering you a ton of free food or free stuff. So my advice to you is the next time your organization is seeking the right partner to provide you with your benefit strategy, get fixated on the outcome and not the price. Get fixated on the experience for your employees and your bottom line. Until next time, bear down, focus on the target and strike out the status quo.