Andy NearyI help insurance professionals turn brand awareness into business growth.

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20 Feb 2023 · 1 min

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A brief excerpt from Andy Neary discussing the importance of personal branding for producers. He quotes Seth Denson to emphasize that agencies "rent" a producer's brand rather than the producer renting the agency's logo, and stresses that producers must establish personal brand recognition to succeed.

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You know, I think of a quote from a friend of mine, Seth Denson, who said, every agency must understand that they rent the brand of the producer. The producer does not rent your logo. And when we think about how producers, we just focus on producers for a second, how they're going to win today. Right. They have got to establish a personal brand. Absolutely. Absolutely. That's been your messaging. And we continue to take that message across the country. And looking at what does brand recognition look like for an individual producer.