Andy Neary tells health insurance advisors to stand out by sharing their personal story. Everyone sounds the same, social media killed proprietary secrets, and bigger competitors have more money. Three questions to find your angle: what are you passionate about, which past events shaped you, and what makes you unique.
Chapters
Hey there, it's Andy Neary. Let's talk about sharing your story. What is your story? What stories can you share to rise above the noise and the competition in your market? Why do you need your story? Well, here's why. There are three challenges you face right now if you're a health insurance advisor or a partner to the industry. Number one, there is a ton of noise. Everybody is saying the same things. Everybody sounds the same right now. Number two, the Pandora's box has been open. There's no more secrets. There's no more competitive advantages because of social media. We're all learning about the same strategies at the same time. And number three, for you, most likely your competition is often bigger than you, with more resources and more capabilities. So you need to find a differentiator that's going to rise, help you rise above that noise. And telling your story is the way to do it. Because when there's noise, he or she who communicates the best will win every, every time. So how can you develop your own story? Well, there's three questions I think you need to ask yourself that could help you develop that story. Number one, what are you passionate about? What are your hobbies? What are your. What are things you love talking about outside of work? Number two, what past events have shaped who you are today? Could be tragedy, could be excitement, could be rewards. What has shaped who you are today? And number three, what makes you unique? What makes your family unique? What's interesting about you that you like talking about? You see, when you share your own message, your own story, prospects want to do business with you. And you will grow your business in less time with less effort than you are today. So start sharing your story. Start originating. Just don't regurgitate what you're hearing out in the market. Because when you share your unique story, your unique message, I promise you, you will rise above the competition and start winning business faster than you are today. So find your voice, find your message, and I promise you, you'll find your differentiator. We'll chat soon.
