Andy NearyI help insurance professionals turn brand awareness into business growth.

Sales Tip | Become Known For One Thing

28 Dec 2023 · 1 min

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0:30

Short YouTube sales-tip clip by Andy Neary advising businesses (brokers) to focus on one or very few products/services to win business and grow exponentially. Uses Steve Jobs' return to Apple and the reduction to a handful of products (iPod, iPad, Mac, iPhone) as an illustrative example to argue against offering everything.

Chapters

You want to win business day and grow exponentially, become known for one thing. I remember when Steve Jobs came back to Apple, and I think at the time, Apple had over 300 products. And he said, we're scrapping everything. We're going down to four. And that's when Apple became the Apple we all know today. Right. Because they came out the ipod, the iPad, the Mac and iPhones. Yeah, the one. The biggest one. And I see a lot of brokers fearful of doing the same, running the same concept, where it's, oh, we got to offer everything. Otherwise, we can't write business. It's like, guys, I'm here to tell you, you want to win business day and grow exponentially, become known for one thing. Like, become known for very few things.