Andy NearyI help insurance professionals turn brand awareness into business growth.

Sales tip: Client interviews are a GREAT way to generate more leads.

4 Sept 2024 · 1 min

Watch on YouTube

1:00

Short YouTube conversation (Andy Neary interviewing Chris Bowen) about using client interviews as a lead-generation and client-promotion tactic. Bowen explains they use five standard questions to let clients tell their story, then promote the featured client for a week (quotes, links, hiring calls), which clients appreciate because it centers the client rather than the agency.

Chapters

Talk about that, though. I. You guys are one that has taken something we preach, which is interview clients, prospects, peers, whoever. Interviews, interviews, interviews. Talk about. Chris Bowen. Talk about how is that impact? Like, why did you guys feel that was something you wanted to lean into?
It's just something different versus, you know, our same, you know, listening to our voices, which are not, you know, impactful. And. And it was. And it's also, like, our clients really appreciate that we're giving them a platform to only talk about themselves. Like, we have five standard questions. It's, tell us about your business. How did you get into the role that you're in today? You know, and then we promote that business that entire week. So many of those posts will be their quote, you know, that maybe they came up with links into their website. If they're trying to hire hr, cfo, whatever. That whole week is all about them. We feel that, once again, our clients are thankful that. That we're not trying to spin this of, why did you hire me and why am I a great.