Sales Tip | Help your prospect make a clear decision, yes or no.

Maybes suck. As much as we hate getting the answer no, at least it's clear you know you don't have an opportunity. But the answer that keeps us from selling business and frustrates us more than anything is a maybe. And when a prospect isn't getting back to you, a prospect isn't clear about what they want to do next. You now are caught in the world of maybe and you have no idea where they stand. Your number one objective in a sales process is to help a prospect process prospect make a clear decision whether that's a yes or a no. And when maybes are hitting your sales pipeline, you are dealing with prospects who get stuck who don't get back to you. But the problem is you're just not being persistent enough. They owe you no obligation to reply or to keep moving forward. It is on you to stay persistent. And if they tell you to go away because you're being too persistent, they were never buying from you in the first place. But your job is to help prospects make a clear decision, even when it's a no.