Andy NearyI help insurance professionals turn brand awareness into business growth.

Sales Tip | The Riches Are In The Niches

5 Dec 2023 · 1 min

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Andy Neary argues that specializing in one or a few offerings wins more business than spreading thin. When Steve Jobs returned to Apple, he cut 300 products down to four: iPod, iPad, Mac, iPhone. That focus made the brand stronger and sales better.

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You want to win business day and grow exponentially, become known for one thing. I remember when Steve Jobs came back to Apple, and I think at the time, Apple had over 300 products. And he said, we're scrapping everything. We're going down to four. And that's when Apple became the Apple we all know today. Right. Because they came out the ipod, the iPad, the Mac and iPhones. Yeah, the one. The biggest one. And I see a lot of brokers fearful of doing the same, running the same concept, where it's, oh, we got to offer everything. Otherwise, we can't write business. It's like, guys, I'm here to tell you, you want to win business day and grow exponentially, become known for one thing. Like, become known for very few things.